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Health Experts Are Worried About a Huge Rise in Smoking in Movies

Depictions of people using tobacco in top-grossing movies grew by 80% from 2015 to 2016, according to a new study.

The report, published by the Centers for Disease Control and Prevention, found tobacco use in movies jumped up a total of 72% from 2010 to 2016. Although the number of movies that showed “tobacco incidents” — defined by the CDC as the use or implied use of cigarettes, cigars, pipes, hookah, smokeless tobacco products and electronic cigarettes — declined from 2005 to 2010, that downward trend stopped in 2010.

The CDC analyzed data from Thumbs Up! Thumbs Down!, a project that analyzes tobacco content in movies under non-profit Breathe California. The data is posted to the website SceneSmoking.org, which lists the number of tobacco incidents in each movie. For example, 2016’s 10 Cloverfield Lane, a PG-13 movie, had 8,333,295 tobacco impressions using cigarettes, according to the website. La La Land, also rated PG-13, had 34,936,834 tobacco impressions using cigarettes.

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